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Choosing Colors for Marketing and Design
Colors
have a huge impact our psychology, if you are just starting a company
or changing your branding be sure to consider color. I can help
so call me and we can talk about your companies needs and the symbolic
impact of color.
By psychology
I mean colors affect moods, feelings, memories, thoughts. Your mind
is heavily affected by colors. If you want to go in depth colors
can be warm or cold. Generally the left side of the spectrum is
considered cool and the right is considered warm. You can also have
the same basic color in warm or cold versions (for example pastels
are all cool) below cooler vesions of colors are show on the right.
Every color
has positive and negative conotations, use a color with a positive
message to get the positive connotation.
PURPLES:
Purple is a mixture of red and blue and generallly considered
calming, cool, and dark versions are associated with royalty
and spirituality (think king's robe) while lighter purples
such as lavender are associated with romance. You will increase
energy with redder purples and have a calming effect with cooler
blue ones. |
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BLUES:
Blue is a common favorite and is associated with trust and stability.
It can seem conservative, it is a very corporate color (think
power suit). Light blue is very serene and comforting. Many
companies choose to mix dark and light blues. |
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GREENS:
Green is incredibly popular because it symbolizes nature and
cleanliness, brown and green are often combined to say "organic"
as in the colors of plants and earth and lime green is often
used to say "fruity", "flavorful" or "tart"
(think organic). |
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YELLOWS:
Yellows are very commonly used in the food industry with red
because yellow is warm and happy (think smiley face).
Yellow is also use for caution or warnings, it grabs your
attention (yellow is especially common in the fast food industry,
these two combined stimulate your appetite).
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ORANGES:
Orange is a color commonly found in nature (fruit, peppers
and flowers). A light peach is very soothing, if you want
attention orange does it very well without alarming people
like red. Orange is also happy and healthy while muted oranges
are often used to symbolize fall or the harvest (think
attention!).
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REDS:
Red has a huge variety of uses from romance and passion to
alarm and fear. It just depends how you use it. A deep dark
red is associated with wine, blood and passion, pinks with
romance. The bottom line is that red demands action (think
passion).
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If you
want more details on this subject I encourage you to contact me.
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